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Channel: Marketing Scales - donate
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Prosocial Consumption (Distant-Others)

The likelihood that a person will engage in consumption behaviors over some period of time that are believed to benefit people in another country is measured with four, seven-point items.

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Prosocial Consumption (Close-Others)

Three, seven-point items measure a person’s self-expressed likelihood of engaging in consumption behaviors over some period of time that are thought to benefit people in the local area.

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Looking for Possessions to Donate

Three items are used to measure a person’s motivation to look for and gather items he/she owns that are not used anymore and could be donated.  The scale seems to make most sense to use

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Donation Likelihood

The scale is composed of four, seven-point items that measure the likelihood that a person will donate a product of his/hers that is not used anymore but could still be useful to someone else.

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Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using three, seven-point items.  Donating money is explicitly mentioned in the items but contributing

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Donation Effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

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Charitability (General)

 How generous and helpful something is considered to be based upon a donation it has made is measured with five, seven-point items.  The scale is general in the sense that it has been use

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Attitude Toward the Charity’s Financial Needs

The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.

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Value of the Company’s Donation

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or pers

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Donation Choice Autonomy

A person’s feeling of freedom to decide how to respond to a donation request is measured with four, six-point items.

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